Founder advisory
A founder's perspective on what should move next.
When growth slows, every dashboard has an explanation. The harder job is deciding which explanation deserves attention and what the business can actually do about it. I work with ecommerce founders on that decision, then stay close as the numbers, team and priorities change.
An operating problem rarely belongs to one channel
A store can bring in the right traffic and still lose the purchase through an unclear offer or a difficult checkout. Email can claim a healthy share of sales while customers buy less often. A promotion can lift revenue and leave the business with less room to operate.
My work starts by looking at the connected business: how customers arrive, what they buy, what brings them back, and where the team is spending its attention. The aim is a useful decision with enough context to act on it.
Where I get involved
The relationship can begin with a focused growth review, work around a visible constraint, or ongoing founder advisory. The scope depends on the business and the decision in front of it.
- Growth diagnosis across acquisition, the offer, product pages, checkout and repeat purchase.
- Shopify and lifecycle questions involving customer behavior, subscriptions, Klaviyo and retention.
- Commercial decisions about sequencing work, interpreting conflicting reports and giving the team a clear next priority.
- Product and AI systems where the technology needs to serve an actual operating need.
What working together looks like
We begin with the question you need answered and the evidence available. That might include the store, relevant reports, the customer journey and the context your team already knows. We agree what I will review, what the output should help you decide, and who will carry the implementation.
For ongoing work, the conversation follows the business. We revisit material changes, work through decisions and check whether the intended changes actually reached customers. I can get close to the technical detail when the problem requires it, while keeping the commercial decision clear.
Who this fits
This is useful for a founder with an operating business, meaningful customer history and the ability to act on the work. You may already have an agency, growth lead or internal team. An outside operating perspective can help you decide what they should focus on together.
If the need is a single implementation task with a settled brief, a specialist may be the right starting point. If the question is why the business is underperforming, or what deserves attention first, that is a useful conversation for us to have.
Founder experience, with current work behind it
I spent the first part of my career building and operating businesses across ecommerce, consumer products, subscriptions and manufacturing. Advisory came later. I still write code and build products, which keeps me close to both the commercial question and the underlying system.
RavenOS grows out of that advisory work. It supports the analysis of evidence across an ecommerce business. Human judgment remains responsible for the interpretation and the next decision.
Start with the decision
Email me the business URL, the question or constraint you are working through, and what you have already tried. If there is a useful fit, we can define the scope and working relationship from there. Engagement terms are agreed directly before work begins.